12 Jun , 2013
Thank you Google Android for pushing Apple to bring iOS current with iOS 7, sort of. Talk to most anyone and they are mildly excited about the coming changes to the iPhone/iPad operating system. While many of us, business users included, still love our iPhone and iPad devices, true innovations in iOS have been slow in coming. Apple has been unable to match the pace of innovation of Android devices. Many of iOS 7’s new features can be directly attributed to existing features in other versions of Android.
iOS 7 is more of a UI facelift than a leap in innovation, with very useful additions such as easy access to common settings, Activation Lock, multitasking, auto updating of apps, and more notification improvements (which recent iOS 6 updates struggled to improve). But the new “flat” UI design along with these useful improvements are just that, improvements, not the true innovations we expect from Apple. iOS 7 shows Apple is playing catch up more than staking out any claim that iOS 7 is a mobile OS game changer.
There are important features in iOS 7 business users will find helpful. AirDrop means less emailing and texting of photos and contacts to someone nearby, make FaceTime VoiP calls over Wi-Fi to save cell phone minutes and international roaming charges, the new Control Center makes switching in and out of Airplane Mode quicker when getting on and off the plane while juggling your carry on bag, seamless automatic joining to wi-fi networks that support the Wi-Fi Alliance’s Passpoint technology, and a small but helpful feature is the Clock app icon now shows the correct time including second hand movement (sorry, that always bugged me).
These new iOS 7 features are helpful, but as a business and consumer user, I wanted much more from iOS 7. If you aren’t a Pandora user then iTunes Radio is marginally interesting. iWorks apps are very long in the tooth and integrating then into iCloud doesn’t do much for Microsoft Office users, and filters for pictures and built in flashlight features mean a few less 3rd party apps, yawn.
Apple’s web site gives a paragraph description of iOS 7 and business, describing capabilities that make it easier to manage app licenses, wireless configuration, single sign-on, better protection for personal and work data, and data protection for 3rd party apps. But there isn’t even a link to take you to a more in-depth description about iOS 7 and business. I want to hear a lot more about these features and hopefully we will soon.
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This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.