Monday’s Apple “Spring Forward” announcement was chalked full of new Apple product information about Apple Watch, New MacBook, Apple TV + HBO Now, and Mac line up updates. In addition to a long list of design inspirations and new capabilities, a few other things jumped out for me during the announcements.
The day started with Tim Cook telling us about the 700 million iPhone unit sales and how iPhone has become so much a part of our daily lives. The iPhone (you could say all smartphones) are never farther than arms’ reach. Interesting then later when Apple showed Apple Watch was designed so we don’t have to reach for our iPhone.
Most things Apple Watch does, the biggest exception is loading apps from the App Store, is performed on the Apple Watch. When you use your Apple Watch, you don’t have to flip between your phone and watch devices to access fitness info, answer calls, check the weather or your calendar, see and respond to messages, or get help from Siri. Those things you can do right from the Apple Watch.
The added wi-fi plus bluetooth in Apple Watch means your iPhone can be in another part of the house and you can go right on using your Apple Watch, not tethered via a short Bluetooth leash like other Smartwatches. Similar to iPhone becoming even more important in customers’ lives than the iPod (because it’s built into the iPhone), Apple is attempting to make the bond with Apple Watch even stronger than with our iPhones.
Will Apple succeed? For some of the watch wearing faithful (and those who return to wearing a watch to be able to sport the Apple Watch) that answer could very well be yes. Apple does many things well and is one of the best at creating a tightly integrated user experience for their customers. The less time customers spend jumping back and forth between devices to use capabilities unavailable on their Smartwatches, synchronizing data or adjusting settings to get things working, the less intrusive and the more useful the experience is for Apple Watch customers.
Two things that could stand in Apple Watch’s way. Price and battery life. The $349 entry price is high but seems reasonable for something almost as advanced as our Smartphones, but the price rises quickly as you move up the line of chassis and wristband options. A stainless steel watch chassis and linked band runs $949 to $999 for example. 18 hour battery life means Apple Watch’s short tether is to a charging cable. Apple Watch won’t be of much use unless it is tucked in for a fresh charge every night.
Will Apple Watch move Smartwatches from tech novelties into the mainstream like iPhones and other Smartphones are today? Only time will tell.
Saturday was the 25th anniversary of Apple’s HyperCard, a visual stack and card-metaphor database and application tool for the Mac. HyperCard introduced many Mac users to some basic object oriented programming concepts, though HyperCard’s HyperTalk scripting language was somewhere between a quasi object oriented scripting tool and a Visual Basic-like language.
While working at EDS, we used HyperCard on a number of projects; creating a personal information manager app called Executive Desktop, and using HyperCard as an interface to back end systems and dial up stock quote services. Creating stacks (apps) in HyperCard is how I wound up with my top-notch Advanced Technology Projects team in a meeting with Bill Atkinson, HyperCard’s creator, showing him our apps and asking questions about future HyperCard capabilities, and later demoing our apps to Apple CEO, John Sculley, not long after Steve Jobs unceremonious departure from Apple.
HyperCard proved to be much more than just a card and stack-based database and scripting tool. It was also a fast, lightweight prototyping tool. But HyperCard was so versatile it suffered from somewhat of an identity crisis; was it an interactive encyclopedia, digital instruction manual, contact list, database or programming tool? It was all those things but to fully understand HyperCard, you had to use it. HyperCard’s versatility may have been what led to its eventual downfall, after being shuffled off to Apple’s Claris software division.
Looking today at HyperCard’s early implementation of the hypertext concept, you can see it could have become something of an early web browser. I remember reading somewhere Bill Atkinson saying if HyperCard had been created in a network-centric company like Sun, it would have been a web browser. Even so, HyperCard was both innovative and a very fun environment for work, experiment and play.
Thank you Bill Atkinson and HyperCard.
It’s rumored that Goggle may announce a new Linux-based phone operating system after Labor Day. As a web 2.0 user and enthusiast I say "wonderful" on several accounts. First, any opportunity for someone to enter the scene and put Windows Mobile Smartphone (what runs on my Motorola Q) to a quick death would get my vote. Even a swift kick might be helpful.
I’ve had Windows Mobile on two phone platforms and nothing could be more painful to endure; the phone reboots itself several times a week, hot keys suddenly go on a Microsoft veteran sabbatical, and I still haven’t figured out how to do a simple 3-way call. I live for the day Verizon carries a viable alternative, like the current Blackberry Pearl. Could a Googlephone be in Verizon’s future? That would be a blessing.
What’s even more exciting about a possible Googlephone is having an open mobile platform in which applications can truly be integrated and interoperate with network web 2.0 apps. Maybe then I could do a 3-way call too. I know, I know – all the iPhone-ers will say get an iPhone but compromising on call quality with Cingular/ATT’s network, and paying the $200 drop charge plus $600 for the phone doesn’t exactly fit into the empty-nester / 2 kids in college gadget budget.
Go Googlephone. I’m excited to see what they have.