Monday’s Apple “Spring Forward” announcement was chalked full of new Apple product information about Apple Watch, New MacBook, Apple TV + HBO Now, and Mac line up updates. In addition to a long list of design inspirations and new capabilities, a few other things jumped out for me during the announcements.
The day started with Tim Cook telling us about the 700 million iPhone unit sales and how iPhone has become so much a part of our daily lives. The iPhone (you could say all smartphones) are never farther than arms’ reach. Interesting then later when Apple showed Apple Watch was designed so we don’t have to reach for our iPhone.
Most things Apple Watch does, the biggest exception is loading apps from the App Store, is performed on the Apple Watch. When you use your Apple Watch, you don’t have to flip between your phone and watch devices to access fitness info, answer calls, check the weather or your calendar, see and respond to messages, or get help from Siri. Those things you can do right from the Apple Watch.
The added wi-fi plus bluetooth in Apple Watch means your iPhone can be in another part of the house and you can go right on using your Apple Watch, not tethered via a short Bluetooth leash like other Smartwatches. Similar to iPhone becoming even more important in customers’ lives than the iPod (because it’s built into the iPhone), Apple is attempting to make the bond with Apple Watch even stronger than with our iPhones.
Will Apple succeed? For some of the watch wearing faithful (and those who return to wearing a watch to be able to sport the Apple Watch) that answer could very well be yes. Apple does many things well and is one of the best at creating a tightly integrated user experience for their customers. The less time customers spend jumping back and forth between devices to use capabilities unavailable on their Smartwatches, synchronizing data or adjusting settings to get things working, the less intrusive and the more useful the experience is for Apple Watch customers.
Two things that could stand in Apple Watch’s way. Price and battery life. The $349 entry price is high but seems reasonable for something almost as advanced as our Smartphones, but the price rises quickly as you move up the line of chassis and wristband options. A stainless steel watch chassis and linked band runs $949 to $999 for example. 18 hour battery life means Apple Watch’s short tether is to a charging cable. Apple Watch won’t be of much use unless it is tucked in for a fresh charge every night.
Will Apple Watch move Smartwatches from tech novelties into the mainstream like iPhones and other Smartphones are today? Only time will tell.